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Sotheby’s International Realty Launches New Website!

Immerse yourself in the NEW sir.com

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Sotheby’s International Realty Affiliates LLC today announced the launch of its newly redesigned website, sir.com, which was built to showcase its network’s listings in an immersive and visual way that is unique to the industry.

“The new sir.com was created to tell the story of a home in a more editorial way, not the commoditized approach that can often be found in our industry,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC.  “We believe the art of marketing a home is based on showcasing its soul, so every aspect of the new site works toward this goal.”

The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience.  High-resolution photography also plays a more prominent role.  The property detail pages feature: slideshows that tell a home’s story via the captions, custom video, location overviews that provide insight into the local area via video and text, and a seller or expert quote that offers a personal view of the property.

Consumers still can search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, and compare visual images of that feature among their search results.

“At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle,” said John Passerini, vice president of interactive marketing for the brand.  “Our lifestyle search is more visual, and our focus on video and photography allows our affiliates to showcase the various lifestyles a home offers that cannot be properly articulated in words only.  Our fully responsive site works on any mobile device and allows our network members to do what we believe they do best: uniquely showcase extraordinary homes around the world anytime, anywhere and in any language.”

Discover how searching for your new home is redefined on the NEW sir.com

WSJ: A Large Estate In Montecito Lists For $125 Million

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A roughly 237-acre estate—one of the largest residential properties in the affluent oceanfront community of Montecito, Calif.—has listed for $125 million.

Known as Rancho San Carlos, the property has a roughly 30,000-square-foot main house with 12 bedrooms and 10 full and three half bathrooms, according to listing agents Suzanne Perkins and Harry Kolb of Sotheby’s International Realty. The estate also has 10 cottages, equestrian facilities, a small office building and about 100 acres of citrus and avocado orchards. “It’s almost like a small city,” said Mr. Kolb.

Located about 90 miles north of Los Angeles and adjacent to Santa Barbara, Montecito boasts some of the priciest real estate in the country and has attracted celebrity residents like Oprah Winfrey and Ellen DeGeneres. Montecito hasn’t yet seen a home sale crack the $100 million mark, Ms. Perkins said, though she said she sold nearly 25,000 acres of ranchland elsewhere in Santa Barbara County in 2007 for about $135 million.

In setting the $125 million listing price, Ms. Perkins and Mr. Kolb pointed to the roughly 23-acre Huguette Clark estate, “Bellosguardo,” in Santa Barbara, which they said is believed to be worth more than $100 million. The Rancho San Carlos estate is “one of a kind,” said Randy Solakian of Coldwell Banker Previews International.

Rancho San Carlos has been owned for nearly 90 years by the same family, said Jim Jackson, whose grandparents, rancher and property investor Charles H. Jackson, Jr. and his wife Ann, bought the land in the late 1920s and built the house. Charles died in the 1970s and his wife in 1990, Mr. Jackson said. Since then the family has maintained the property, but hasn’t used the main house as a full-time residence.

With mountain and ocean views, the Monterey Colonial-style house is built around an interior courtyard. The house has an English-style pub downstairs, Mr. Jackson said, accessed by a hidden door—not surprising for a house designed during Prohibition. Below the pub is an underground badminton court with an observation gallery. The house also has a tower office accessible only from the master suite by an exterior staircase.

Santa Barbara has long been a hub for polo, and Mr. Jackson said his grandparents were active participants in the sport. They also bred race horses and dogs on the property, which has a barn and stable complex, outdoor paddocks, a trophy room, a roughly 11,250-square-foot covered riding arena and an outdoor training track. The 10 small cottages have mostly been used to house employees, Mr. Jackson said. At one time there were some 30 horses on the property, he said, but there are now only a few.

The family is selling because they are spread out across the country and the property has become too difficult to maintain given family members’ different priorities and objectives, Mr. Jackson said. “It’s hard for us to let it go, but it’s too hard to keep,” he said, adding: “Everyone would like to have somebody buy it and keep it together.”

Click here to view listing.